An Incorrect View of Your Site’s Metrics Can Hide Areas Needing Improvement

Summary: Site analytics averages are deceiving and hide areas needing improvement. Avinash Kaushik, an instructor at Google’s Conversion University, helps explain why you need to look at more than averages when you examine your website’s metrics. Hidden in your metrics could be successes and failures of your website that you’ve never noticed before. I thoroughly enjoyed this video. Hopefully you are using Google analytics, or another comparable analytics package, since analytics are required to reliably improve your website. Once you watch this video, take some time to look at your analytics with this fresh perspective. Then ask yourself, « How can I improve my website with what I’ve learned? »

The video on Youtube