To increase sales, don’t be yet another site with a list of products!
Short Extract : the point of this story? I was not able to make my decision online because no website gave me the information I needed to help me choose the right product. Thus, every single one of those websites lost my business. Are you losing business because you don’t help the customer choose the right product? On the internet, when the customer is faced with a bewildering variety of options, and he can’t sort out which product is right for him, he simply won’t buy any of them. Don’t Just Explain Why to Buy a Product, also Explain Why Not To To choose between options the customer needs to know ...
Read To increase sales, don’t be yet another site with a list of products! to have some information about help the customer.