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Some useful tools for web design and analytics


Benchmark your Conversion Rate Using Fireclick.com’s Industry Data

Summary: The Fireclick Index is a great resource for site conversion rate data. I was very happy to... 

usertesting.com

Site Review: Get quick feedback on your website with UserTesting.com

Watching users stumble through your website is an uncomfortable but eye opening experience.... 

1st visit. 2nd visit. 3rd visit. 4th visit. 5th visit. 6th visit.

Repeat site visits – a critical goal for a successful website

What data should I track for my website to see if I’m doing well? What indicators... 


Tips & tricks to increase traffic


Surprised smiley face. Loss of sales and frustration results when your website does not answer questions.

To increase website traffic and sales, answer customer questions

Do you hate a pushy salesman that doesn’t listen to your questions? Like a pushy salesman, your... 

Business owner frustrated that his website isn't generating any sales.

Your website: you’ve built it, but they DON’T come…

Frustration about website sales is common. It isn’t enough to have a website... 

Slowly building his variety of wares and freely sharing knowledge made his shop a well-trafficked destination. Can you apply the same to your website? (Photo by KrisHaamer)

Gradually make your website a store of treasures

It is not rare for a new website to get off to a very slow start. However, rather... 


Sales strategies and your website


Picture from the Roof Life Oregon homepage showing how they use video to enhance the human nature of their homepage.

How Can I Use Video to Increase Website Sales?

Summary: The web is a very insecure and impersonal medium. Customers fear identify theft, unfulfilled... 

A website shopper overwhelmed by dozens of websites all selling the same products.

To increase sales, don’t be yet another site with a list of products!

Is your website just another of thousands of websites selling the same products?... 

Is your website well organized for your customers?

Common Question: How can I get more visitors to purchase from my website?

This article will help you understand that to increase sales on your website you... 


Some questions you may ask


Example customer categories as part of a web site strategy.

What is Web Strategy and Why is it Important? 10 Questions to Help Explain

I have watched friends build a website to generate income with very little planning; they have an idea,... 

Map of various advertising methods.

Readers ask: how do I advertise my website?

Here are 7 ideas that will show you how to advertise your website to get more traffic.... 

How to calculate web metrics. Teacher at blackboard.

How to estimate your internet conversion rate?

This article teaches you how to compute your conversion rate. Calculating your website’s... 


Do you want to know more about us, web design, internet marketing and website optimization?


Ayo will be Teaching a Class at Bellevue Community College, January 9th, 2008

The class is called Psychology of an Internet Customer. It is a two hour $125.00 course. Successful website... 

make text scannable

Increase Site Conversion By Making Text on Your Site Scannable

Studies of how users read on the Web found that they do not actually read: instead,... 

review of an online bargain hunting website

Review Of An Online Bargain Hunting Website

Summary: A good homepage is one that gets straight to the point. In today’s... 

Review: How Can Picture Quality Affect Your Site Conversion Rate?

Summary: Picture quality implies product quality. Low quality pictures will decrease... 

top ten mistakes by searchenginejournal

Are mistakes on your website costing you business?

Searchenginejournal has published a list of ten mistakes to avoid if you want to... 

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