[Video] Site Review: Quality Inventory Provides Greater Sales than Elegant Site Design

Summary: What can we learn from VacationRentals.com, the #2 vacation rental website on the internet? Well, first, simple websites often outperform slick elegant designer websites. Second, having quality inventory is far more important than having the best looking website. Focus on beating your competition by having high quality products and services and don't worry about having the best looking website in your industry.

[Video] Site Review: Using a Loss Leader to Stimulate Discount Website Sales

Summary: How can a discount website attract traffic and generate buzz rapidly? Sam Walton, the founder of Walmart, perfected the art of using unheard of discounts (a loss leader) to generate foot traffic and buzz. In this video review, we discuss how a discount website can leverage this strategy to grow sales.

[Video] Site Review: Online Bargain Hunting Website

Summary: A good homepage is one that gets straight to the point. In today's review of DealJuggler.com, we see a website that does this well. This is probably why DealJuggler.com is a consistent money maker. However, as with any website, DealJuggler.com can make improvements. Most importantly, the quality of some images on this website is poor. Poor quality images immediately make your website look amateurish. By improving this aspect of DealJuggler.com the website would look that much more professional. However, changes like this won't drastically change DealJuggler.com's earnings. This is a good website, without too many bad points. The best way for this website to grow sales is to keep finding shopping bargains. Watch the video to see the entire review.

[Video] Site Review: Family Discount Shopping Website

Summary: Today we review, Frugal Parents Online, a website that helps parents save money online by offering shopping tips. This website does a good job of using pictures to set the right tone. For a small mom-and-pop website like this, the About us is effective. It is written in the form of a letter to the reader. However, Google advertisements play too dominate a role on the homepage. It hides the quality content the owner has made available to readers. We have to always be careful not to focus so much on the revenue driving potential of our website that we obscure the focus of the website, which is to help others.

[Video] Site Review: Music Instruments Website

Summary: Today I review a music instruments website. This website does an excellent job of providing visitors with articles, encyclopedia links, pictures and more about hundreds of instruments around the world. By educating customers, this website will satisfy visitors and get more Google search visitors. However, the site lacks a method for speaking directly to the customer, like I am with this blog. Blogs give a visitor incentive to come back to your website for further education. Watch the video to see the full review.

[Video] Site Review: Skating, Surfing, and Active Wear Website

Summary: Today I review a skating, surfing, and active wear website to look at what they do well and what they can improve on. As always, the goal of this review is to look for lessons business owners and executives can use as they think about how to improve their website. This website does a very good job of using a black background to target the young skater demographic. Also, a large prominent picture on the home page draws in the shopper. Watch the video to learn more.

[Video] Site Review: What contributes to a successful e-commerce website?

Summary: A good e-commerce website should have large, quality pictures, clear pricing, and a professional clutter-free design. In this video we analyze the website of a hardware tools e-commerce site and see how it rates on each of these factors. As you watch this video, think about what you are doing well and what you can improve on your website.

[Video] A relevant homepage keeps the customer browsing your website.

Your website's homepage must tell the visitor exactly what product or service you provide. Otherwise he will leave. The visitor will not investigate. This video looks at a packaging container company's homepage to see how they do this well, and what they do poorly.

[Video] Is your website's background color losing customers?

Summary: A study by Lindgaard, in 2006, showed that customers form an impression of your website in 50 milliseconds. A major component of the customer's first impression is color. White or light backgrounds tend to yield a better impression than black or dark website backgrounds. This video is a discussion with examples.

[Video] Site Review: Are you using quality images?

Summary: Picture quality implies product quality. In this video I analyze two Manhattan hotel websites to see how picture quality affects our perception of room quality. The lesson is that low quality pictures imply a low quality product, while high quality pictures imply a high quality product.