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Announcing PRWeb Webinar: Use PR to Grow Your Business - Increase Website Traffic

By Ayo Ijidakinro

A snapshot of the webinar registration page.
To learn how to use press releases successfully, I recommend you read the press release case studies on PRWeb's website.

Summary: PRWeb is hosting a free webinar teaching you how to use Online PR to grow your business. You can find out more and register by clicking here. The name of the Webinar is Small Business Marketing: Use PR to Grow Your Business.

PRWeb is one of the world's leading Press Release organizations. They serve press releases for Fortune 500 corporations as well as small companies. If you are trying to find additional methods you can use to increase site traffic, increase website awareness, grow web exposure, or grow sales their upcoming webinar, Small Business Marketing: Use PR to Grow Your Business, will be beneficial to you.

I have used Press Releases successfully in the past to grow traffic and grow website awareness.

PRWeb has a case study that discusses a real world example of using press releases to move up Google rankings. It is worth the time to read this case study to understand how a press release can greatly help your search rankings.

The webinar starts October 22nd. I hope you enjoy it!

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Increased Traffic - Preceded by Compelling Content

By Ayo Ijidakinro

Screenshot from the MicrolabGallery.com website.
A screenshot from MicrolabGallery.com, a website I designed for MicrolabNW, a company in Redmond, WA.

Summary: A great selection of pictures helped my client go from zero visitors a day at site launch to a peak of 700 visitors per day in a five month time-span. Compelling content can generate word-of-mouth that blows away any traffic you can generate from solely using paid advertising or search engine optimization.

A Customer's Traffic Skyrockets

A recent customer of mine approached me with thousands of photos of particles under his microscope that he wanted to share. Impressed by his photos, I helped him to re-design and launch a website to share these photos with visitors. The website launched in March of this year with zero daily visitors. By this July, five months later, his new website is getting up to 700 hundred visitors per day! Why? Because visitors love his photos so much that they take the initiative to spread the word!

What is the lesson for me and you? Compelling content can generate a tsunami of traffic!

What Makes Content (e.g. photos, video, or articles) Compelling?

Here are four factors to keep in mind:
  1. Use humor whenever it is natural and appropriate. Boring is bad.
  2. Tell stories. Stories are illustrative and memorable.
  3. Convey ideas with simple, clear logic and with appropriate enthusiasm.
  4. When possible vary your use of media formats (e.g. use videos, photos, audio, etc.)
What Should You Do Now?

Compelling content is a powerful tool to generate word-of-mouth and thus increased traffic. Can you think of any other cost effective alternative that can reliably increase traffic as quickly? Finding a better alternative is difficult. Therefore, if you have photos, videos, or articles that are exciting to view or read, then by all means share them on your website. If you don't have interesting articles, or photos, or videos then start thinking about how you can create them.

It is okay if you create compelling content gradually. It took my customer years to build his archive of nearly two thousand photos. But by all means start now! Otherwise, you will wait that much longer to see your traffic increase.

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