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Some useful tools for web design and analytics


Screenshot of Google Analytics Benchmarking Service

Is your website competitive? Let’s Ask Google’s New Benchmarking Tool

Summary: Google has launched a new benchmarking service to enable business owners and executives to... 

Kampyle - a free website feedback analytics company - homepage.

Kampyle – An Astounding Website Feedback Tool!

I just found an incredibly powerful, yet simple to use, tool that I absolutely must... 

bounce rate, an important metric

Your site’s bounce rate, why important?

Improving your site’s conversion rate largely starts at lowering your bounce... 


Tips & tricks to increase traffic


Guest Article: How can Patience Provide Rewarding Sales Growth?

Summary: Over a 2 year period, Peter Renton’s blog has helped him grow his website, lightninglabels.com,... 

Surprised smiley face. Loss of sales and frustration results when your website does not answer questions.

To increase website traffic and sales, answer customer questions

Do you hate a pushy salesman that doesn’t listen to your questions? Like a... 

Graph of press release readership over a 28 day period.

Well Written Press Releases Will Generate Traffic

Press releases are an excellent way to promote your company and website. My last... 


Sales strategies and your website


To increase sales, don’t be yet another site with a list of products!

Is your website just another of thousands of websites selling the same products? If so, instead of getting... 

Picture of an example chart analyzing your company's website conversion rate versus the competitor's.

How can I analyze the reasons for a low conversion rate?

Summary: The past two articles have emphasized the importance of product mix in determining... 

Picture from the Roof Life Oregon homepage showing how they use video to enhance the human nature of their homepage.

How Can I Use Video to Increase Website Sales?

Summary: The web is a very insecure and impersonal medium. Customers fear identify... 


Some questions you may ask


How to calculate web metrics. Teacher at blackboard.

How to estimate your internet conversion rate?

This article teaches you how to compute your conversion rate. Calculating your website’s conversion... 

Woman stands in front a store deciding whether to enter.

How to keep visitors from leaving your site?

How is your homepage like the window of the store in the picture above? 60-80% of... 

Map of various advertising methods.

Readers ask: how do I advertise my website?

Here are 7 ideas that will show you how to advertise your website to get more traffic.... 


Do you want to know more about us, web design, internet marketing and website optimization?


Lessons from Our, November 7th, Website Marketing Class

7pm on a Wednesday evening is always a difficult time to start a class. Most attendees are tired after... 

Inbound link expert Debra Mastaler and her company Alliance-Link

Guest Interview: Use Links to Increase Your Search Engine Traffic

Debra Mastaler helps companies increase their search engine traffic by showing them... 

Improve Site Conversion Rate By Using a Better Background Color

A study by Lindgaard, in 2006, showed that customers form an impression of your website... 

an effective landing page by netmechanic

Is the first page your customer sees the correct one?

It’s easy to always point your customer to your home page. However, is that what... 

ten web design mistakes

What are the worst mistakes you can make on your website?

Jakob Nielsen, one of the world’s top website usability experts, does an annual... 

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