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Readers Ask: How Do I Advertise My Website?

By Ayo Ijidakinro

Map of various advertising methods.
The above image maps the various advertising methods by effectiveness and importance. Larger means the method is more effective and a higher priority.

Summary: Here are 7 ideas that will show you how to advertise your website to get more traffic. Implement each of these ideas and closely track which advertising idea gets you the most traffic.
  1. Self-author a press release and submit it to PRWeb or a similar service (http://www.prweb.com).
  2. Use Google's free AddUrl tool to submit your website to Google (http://www.google.com/addurl/).
  3. Submit a sitemap to Google using their free Webmaster Tools (http://www.google.com/webmasters/tools/).
  4. Start a company blog. Over time, blog articles attract site visitors and increase your Google exposure.
  5. Advertise with Google adwords (http://adwords.google.com). You only get charged when someone clicks your advertisement and you get to set your price limit.
  6. Create a contest. Offer a prize on your website to attract visitors.
  7. Advertise on related websites. Make a list of keywords related to your website. Do a Google search for those keywords. Contact the top 30 sites for each search and offer to advertise on their website.
If you need help with any of these steps, please contact me and ask for help.

Related Articles:

DoshDosh.com. 2008. "How to Advertise Your Website or Business: 8 Paid Advertising Models"
MarketingProfs.com. 2006. "How to Advertise My Website Effectively"

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How Can You Get Free Website Promotion For Your Website?

By Ayo Ijidakinro


Logos of different social networking companies that can help you gain exposure.

Summary: Social networking sites are great sources for free website promotion and great tools to increase site traffic. This includes sites like
StumbleUpon, Digg, Reddit, etc. This article on the SEOCO Blog outlines not just which websites can help you, but also how much traffic each can generate. You should make sure to regularly post any good content (emphasis on good) you have on these social networking sites. However, don't spam these sites, as that is sure to hurt your company in the long-run. Just let them know, every once in a while, when you have valuable information you want to share with others.

Do you struggle with getting your site visibility? How can you rise above the clutter on the web?

Unfortunately, there is no simple answer. However, the most reliable answer is to provide your visitors with helpful content such as articles, research papers, use cases, etc. The reason is that if you sincerely help people, they will come back to you and they will tell their friends about you.

However, what if you have helpful content, but you still have no readers? Then consider posting your content to social networking sites that will let other internet users know that you have something valuable to share. This is an excellent free way to promote your website. Who doesn't want free website promotion?

SEOCO has a blog with an excellent list of social networking sites you can post to. I don't want to plagiarize their content, so rather than re-display their list, I am providing a link to the original article.

I hope you succeed at getting visibility for your website. If you need more help promoting your website, feel free to give me a phone call.

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