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Some useful tools for web design and analytics


How does Google AdWords work? Ad position

Google has published an excellent video explaining how Google AdWords works and gives insight on how... 

usertesting.com

Site Review: Get quick feedback on your website with UserTesting.com

Watching users stumble through your website is an uncomfortable but eye opening experience.... 

ASP WebHosting

How much should you pay for a good website host?

Summary: For sites that are static HTML and have fewer than 1,000 pages, you should... 


Tips & tricks to increase traffic


Guest Article: How can Patience Provide Rewarding Sales Growth?

Summary: Over a 2 year period, Peter Renton’s blog has helped him grow his website, lightninglabels.com,... 

Slowly building his variety of wares and freely sharing knowledge made his shop a well-trafficked destination. Can you apply the same to your website? (Photo by KrisHaamer)

Gradually make your website a store of treasures

It is not rare for a new website to get off to a very slow start. However, rather... 

Business owner frustrated that his website isn't generating any sales.

Your website: you’ve built it, but they DON’T come…

Frustration about website sales is common. It isn’t enough to have a website... 


Sales strategies and your website


How can I analyze the reasons for a low conversion rate?

Summary: The past two articles have emphasized the importance of product mix in determining website success.... 

Is your website well organized for your customers?

Common Question: How can I get more visitors to purchase from my website?

This article will help you understand that to increase sales on your website you... 

Picture from the Roof Life Oregon homepage showing how they use video to enhance the human nature of their homepage.

How Can I Use Video to Increase Website Sales?

Summary: The web is a very insecure and impersonal medium. Customers fear identify... 


Some questions you may ask


Why do companies pay for websites that don’t work?

Sadly many companies pay good money for bad websites. I know this because I talk with companies daily... 

How to calculate web metrics. Teacher at blackboard.

How to estimate your internet conversion rate?

This article teaches you how to compute your conversion rate. Calculating your website’s... 

Map of various advertising methods.

Readers ask: how do I advertise my website?

Here are 7 ideas that will show you how to advertise your website to get more traffic.... 


Do you want to know more about us, web design, internet marketing and website optimization?


Review Of A Music Instruments Website

Today I review a music instruments website. This website does an excellent job of providing visitors... 

Picture from the homepage of the Popcorn Factory, the website with the highest conversion rate in 2007.

What gave The Popcorn Factory the highest conversion rate on the internet?

In December of 2007 the Popcorn Factory had the highest conversion rate, 29.50%,... 

review of frugal parents online

Review Of A Family Discount Shopping Website

Summary: Today we review, Frugal Parents Online, a website that helps parents save... 

relevant homepage

A relevant homepage keeps the customer browsing your website

Your website’s homepage must tell the visitor exactly what product or service... 

review of vacations rental

A Quality Inventory Provides Greater Sales than Elegant Site Design

Summary: What can we learn from VacationRentals.com, the #2 vacation rental website... 

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