What is a Good Bounce Rate?

The average website has a bounce rate between 40% - 60% (Google, 2008.).

• Any bounce rate below 50% is considered great.
• A bounce rate below 40% is excellent.
• A bounce rate between 60% and 75% is considered okay, but could improve.
• A bounce rate above 75% is low and it may be a worthwhile investment to improve this number.

References

Google. 2008. "Google University - Bounce Rate: The Simply Powerful Metric"