Ayos Website Design

Saturday, May 3, 2008

How Many Purchases Originate from Organic Search versus Paid Search Ads?

At the NYC SES conference JupiterMedia stated that 5 out of 6 commercial purchases which originate from search originate from the free (or organic) side (SeoBook.com. 2008).

References

SeoBook. 2008. "Pay Per Click Clickthrough Rate SEO Stats"

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What is the Click Through Rate By Ad Position?

Services like Google AdWords allow you to bid more to move your ad up in position. However, what is the improvement in ad performance by moving up to a higher position? To be able to reliably make this determination accurate statistics are needed. The below data was provided by Atlas DMT (SeoBook.com. 2008).

Google AdWords Ad Performance by Ad Position

Ad PositionRelative Click Through Rate (CTR)Relative ImpressionsClick Potential
1 (First)100%100%100%
2 (Second)77.4%77.2%59.8%
3 (Third)66.6%71.3%47.5%
4 (Fourth)57.4%67.9%39.0%
5 (Fifth)52.9%65.8%34.8%
6 (Sixth)50.2%62.3%31.3%
7 (Seventh)39.7%60.6%24.0%
8 (Eigth)34.3%58.3%20.0%
9 (Ninth)26.0%58.6%15.3%
10 (Tenth)26.3%52.6%13.9%
Overture Ad Performance by Ad Position


Ad PositionRelative Click Through Rate (CTR)Relative ImpressionsClick Potential
1 (First)100%100%100%
2 (Second)80.0%97.2%77.7%
3 (Third)52.2%94.5%58.8%
4 (Fourth)45.9%91.2%41.8%
5 (Fifth)35.0%86.2%30.2%
6 (Sixth)32.3%74.3%24.0%
7 (Seventh)26.6%67.7%18.0%
8 (Eigth)23.6%59.5%14.1%
9 (Ninth)21.0%42.9%9.0%
10 (Tenth)21.1%36.8%7.8%


References

SeoBook. 2008. "How Much is a Top Google Ranking Worth Your Business?"

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