Some statistics you have to know

  1. How Many Purchases Originate from Organic Search versus Paid Search Ads?

    At the NYC SES conference JupiterMedia stated that 5 out of 6 commercial purchases which originate from search originate from the free (or organic) side (SeoBook.com. 2008).


      References

    • SeoBook. 2008. “Pay Per Click Clickthrough Rate SEO Stats“

  2. How Much of Your Website Do Users Read?

    “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” – Jakob Nielsen (UseIt.com, 2008.)


      References

    • Jakob Nielson. UseIt.Com. May 6, 2008. “How Little Do Users Read?“

  3. What is the Click Through Rate of Each Position in Search Results?

    Have you ever wondered how many clicks the first search results gets versus the second, third, fourth, etc? The below table is a breakdown based on 9,038,794 searches and 4,926,623 clicks on AOL search (SeoBook.com, 2008). As of this statistic, all major search engine results pages, including Google’s, look and act roughly the same. Thus, these statistics should apply to any search engine.

    Result Position Percent of Clicks Relative to 1st Position
    1 (First) 42.13% n/a
    2 (Second) 11.90% 3.5x less
    3 (Third) 8.50% 4.9x less
    4 (Fourth) 6.06% 6.9x less
    5 (Fifth) 4.92% 8.5x less
    6 (Sixth) 4.05% 10.4x less
    7 (Seventh) 3.41% 12.3x less
    8 (Eigth) 3.01% 14.0x less
    9 (Ninth) 2.85% 14.8x less
    10 (Tenth) 2.99% 14.1x less
    Total 89.82%

      References

    • SeoBook.com. 2008. “How Much is a Top Google Ranking Worth to Your Business?“

  4. What is a Good Bounce Rate?

    The average website has a bounce rate between 40% – 60% (Google, 2008.).

    • Any bounce rate below 50% is considered great.
    • A bounce rate below 40% is excellent.
    • A bounce rate between 60% and 75% is considered okay, but could improve.
    • A bounce rate above 75% is low and it may be a worthwhile investment to improve this number.

      References

    • Google. 2008. “Google University – Bounce Rate: The Simply Powerful Metric“

  5. What is the Percentage of Search Queries by Category?

    The below table is a breakdown based on 9,038,794 searches and 4,926,623 clicks on AOL search (SeoBook.com, 2008).

    Category Percentage Breakdown
    Misc 15.69%
    Entertainment 12.60%
    Shopping 10.21%
    Porn 7.19%
    URL 6.78%
    Research 6.77%
    Misspellings 6.53%
    Places 6.13%
    Business 6.07%
    Health 5.99%
    News & Society 5.85%
    Computing 5.38%
    Orgs & Inst 4.46%
    Home & Garden 3.82%
    Autos 3.46%
    Sports 3.30%
    Travel 3.09%
    Games 2.38%
    Personal Fin 1.63%
    Holidays 1.63%

      References
    • SeoBook.com. 2008. “How Much is a Top Google Ranking Worth to Your Business?”

  6. What Percentage of Searchers are Shopping Versus Looking for Information?

    The data in the below table is from research done by Bernard Jansen of Penn State. Informational queries are those which are focused on gathering information with no predetermined intent to purchase. Shopping queries are those that do reflect an intent to execute a transaction once the desired information has been found.

    Search Type Percentage Breakdown
    Informational 80%
    Shopping 10%
    Other 10%