Email Marketing Performance Statistics

I found an excellent database of email marketing statistics at Bronto.com. The data is from over 170 million email messages sent as a part of various email marketing campaigns.

Below is a summary of the statistics from Bronto’s website. However, I recommend you check out their website which is updated regularly and has additional graphical charts of the data.

Industry Clickthrough Delivery Rate Opened Rate
Advertising/Marketing 2.80% 95.10% 22.40%
E-Commerce/Retail 3.00% 90.50% 11.70%
Education 5.50% 97.30% 27.70%
Entertainment 2.30% 94.10% 18.10%
Financial Services 2.50% 93.20% 25.20%
Government 12.10% 96.50% 50.80%
Healthcare/Insurance 2.30% 96.40% 35.30%
Legal Services 5.70% 93.80% 17.90%
Manufacturing/Distribution 7.70% 94.90% 38.50%
Non-Profit/Association 9.00% 97.00% 30.70%
Publishing/Media 4.40% 95.60% 16.10%
Real Estate 3.00% 93.80% 17.90%
Services/Consulting 3.70% 86.50% 21.20%
Technology 0.90% 90.40% 10.10%
Travel/Hospitality 6.60% 96.60% 35.00%
Unknown 5.00% 95.20% 22.00%
Overall 4.30% 94.00% 19.50%

Note : Bronto Software provide real-time tracking reports and great overview of your email campaign performance. You can request a free trial on their website or register for a demo before buying the software.