Ayos Website Design

Saturday, May 3, 2008

What Percentage of Searchers are Shopping Versus Looking for Information?

The data in the below table is from research done by Bernard Jansen of Penn State. Informational queries are those which are focused on gathering information with no predetermined intent to purchase. Shopping queries are those that do reflect an intent to execute a transaction once the desired information has been found.

Search TypePercentage Breakdown
Informational
80%
Shopping
10%
Other
10%

References

Penn State. 2008. "Determining the Informational, Navigational, and Transactional Intent of Web Queries"

Labels: