Ayos Website Design

Saturday, May 3, 2008

What is a Good Bounce Rate?

The average website has a bounce rate between 40% - 60% (Google, 2008.).
  • Any bounce rate below 50% is considered great.
  • A bounce rate below 40% is excellent.
  • A bounce rate between 60% and 75% is considered okay, but could improve.
  • A bounce rate above 75% is low and it may be a worthwhile investment to improve this number.

References

Google. 2008. "Google University - Bounce Rate: The Simply Powerful Metric"

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