Website Feedback: Quick Consult

Overview

Need some quick feedback on your website?

Good feedback doesn't mean wordy and dry! You need a rapid response to three simple questions:

1. Is my site attractive and easy to use?
2. What is the first impression my site gives?
3. How can my site improve?

Price: $35 flat-fee.

If you want to do a phone call afterwards, this can be arranged at additional charge.

Service Includes

- A critique of design elements like color, layout, typeface, image quality, and navigation complexity.
- My first impression when I see your website.
- An opinion on what is good about your website and what could be improved.

Example:

I have looked at your website and I have the following thoughts.

Summary: It's a great start. The header and footer graphics are elegant and professional. It matches the tone of your products. However, you fail to attract attention to the quality of your products because you're not making the best use of quality pictures. So the initial impression of your products will be lukewarm.

To sell a product online, you MUST convince the customer of the quality of your product entirely from your website.

You can convince the customer of your product quality by:

1. Telling the customer with written text.
2. Showing the customer with images.
3. Providing testimonials.

Of all three methods, showing the customer quality images has the greatest value. Why? Because seeing is believing.

Your website layout is generally great, but:

• On your homepage you have no pictures of your product.
• On your product pages, the images are too small (100 pixels x 100 pixels).

I would do the following to improve your website:

• Put a collage of several large (200+ pixels x 200+ pixels) photos of your products on the homepage.
• Double, at least, the size of the photos on your product pages.

Check out this product list as an example of what you should be aiming for: http://www.myweddingfavors.com/Search.aspx?q=heart

Overall, I think you're off to a great start.

Definitely do not hesitate to start spreading the word about your website. It's going to take 12 - 18 months for the site to really pick up traction, so realize that you can improve your site and advertise your site simultaneously. There is no reason to wait until your site is perfect to start spreading the word about it.

Finally, it would help you to answer the following questions:

- Who is your audience or typical customer for this website?
- How do you expect the average visitor to find your website?
- What is the primary goal for your website? (e.g. give your company credibility, attract new business, serve as a tool for repeat customers to browse your catalog, etc.)

Answering the above questions will help you hone your design and continue to get better feedback.

Schedule: Immediately

I will typically respond within a few hours of your email requesting a quick consult.

Deliverables

An email from me that gives a critique of your site's design elements, my first impression, and an opinion on what works and what can be improved on your website.

Next Steps

• If possible, I prefer pre-payment for this service.
• Please feel free to contact Ayo Ijidakinro at info@ayoswebdesign.com if you would like more information or are interested about this service.

Website Advice: One Hour Consulting Call

Overview
Need to increase website traffic or profit? Sometimes you need an independent advisor to talk to. Get answers to your questions, opinions on your ideas, and feedback on your current website and web strategy.

Price: $150.

Follow-on calls are charged at the reduced rate of $100.

Service Includes

We will discuss topics such as the following:

- Website performance boost. Discuss traffic issues and conversion rate issues. Identify solutions.
- Website planning. Improve on your current plans and ideas.
- What is restraining your website? Discuss methods to get better performance out of your website.
- Pizazz! Discuss how to turn a regular website into one that is striking.
- ??? Ask any questions you have. This is your time, let's use it your way.

Case Study: Hauler saves $1,000 through a consulting call.

Frank* operates a hauling business in Seattle, WA. He was eagerly waiting for his website to generate sales; yet, while he waited, his business was bleeding money. He finally called me for advice. He had already spent thousands on the website and was was thinking of spending another thousand on search engine optimization. He asked me if 'spending this $1,000 would produce the results' he wanted. I explained that SEO wasn't appropriate for a local service like his and that he shouldn't expect sales from his website for such a new website and company; instead, he was better off talking to customers directly or using other channels. The advice helped Frank save the thousand and put it to better use growing his company through local marketing.

Schedule: At your convenience.

Deliverables

1. One hour conversation on web strategy topics of highest priority to you.
2. An email with additional web resources in follow-up to our conversation.

Next Steps

• If possible, I prefer pre-payment for this service.
• Please feel free to contact Ayo Ijidakinro at info@ayoswebdesign.com if you would like more information or are interested about this service.

Increase Traffic: Site Promotion Package

Overview

Let thousands know about your website and thereby increase the awareness and visibility of your website on the internet.

Price: Price varies, typically between $750 - $1,100.

Service Includes

- Directory Registration on:

• Yahoo! Directory (1 year)
  
• BoTW (1 year)
  
• dmoz.org

- Social Media Exposure:

• Digg.com
• StumbleUpon.com
• Yahoo! Buzz
• Reddit
• NewsVine
• Sphinn
• Small Business Brief
• Del.ico.us
  

- PRWeb Press Release
- Product and Service Reviews on Sites Applicable to Your Industry (e.g. Yelp, Viewpoints, etc.)
- Advice on Google Pay Per Click Advertising and Placement Ads on 3rd party sites
- A Document Explaining How to Maintain Promotions I've Started For Your Website

Case Study: Microscopist sees traffic increase 114%

Stephen* is a microscopist. On his website, Stephen offers an excellent database of thousands of photos from his microscope. Unfortunately, even after much effort, very few people were aware of this excellent resource. Frustrated that his effort was going undiscovered, Stephen was unsure what he was doing wrong. He began to consider whether it was worth the time to continue investing in the website. Around this time, Stephen spoke to me and explained that he has 'a valuable website but no one seems to use it.' In response, I outlined a website promotion plan that would use improved site design, free website promotion, marketing, and other promotion services to increase traffic to his website. To Stephen's pleasure, traffic over his previous website was up 114% (Data is for June 2008).

Schedule: 2 weeks

On average I'll need two weeks to complete the tasks included in this service and to provide you with documented instructions on carrying on where I left off.

Deliverables

1. Information about your website will be placed on prominent 3rd party sites to increase your site's exposure and visibility.
2. Written press release.
3. Written report with instructions for you on how to carry on where I left off.

Next Steps

Please contact Ayo Ijidakinro at info@ayoswebdesign.com if you would like more information or are interested in this service.

Increase Traffic: Launch a Blog

Overview

Get repeat site visitors by regularly publishing articles on your own blog and grow Google search traffic.

Price: $1,500

Service Includes

- Most Popular Blog Technology Based on WordPress.
- Customized Blog Template to Match Your Brand
- Search Engine Optimized Structure
- Assistance with Your First Article
- Register Blog on Blog Directories

• Bloglines
• Blog Catalog
• BoTW Blogs

- Ongoing Phone and Email Support for 1 Year
- Written Instructions on How to Use Your Blog

Schedule: 2 weeks

Launching the blog will take roughly one week, and then I will typically need another week to help you become familiar with the technology.

Deliverables

1. Search optimized blog that will serve as a periodical for your customers to regularly read.
2. Blog registered in major blog directories.
3. Written instructions on how to use your blog.

Next Steps

Please contact Ayo Ijidakinro at info@ayoswebdesign.com if you would like more information or are interested in getting a blog for your website.

Increase Sales: Convert your visitors into customers

Overview

What is preventing your website visitors from becoming customers?

This service uses a persona driven methodology to understand the motivations of your clients. Why are they on your website? What are they looking for? Is there something they aren't finding that is causing them to leave.

The goal of this service is to remove obstacles that prevent your visitors from becoming customers.

Price: Starts at $700 per month, start seeing returns in your first month.

Service Includes

- Weekly meetings with me to discuss progress.
- Custom, monthly website analysis to identify the roadblocks to getting a sale.
- An initial custom persona analysis identifying the typical classifications of customers using your website and their likely navigation paths.
- An initial custom report with re-design recommendations for your website.
- A free copy of "Psychology of an Internet Customer," an analysis of the way a visitor mentally processes a website.

Schedule

Once an engagement starts, typically it takes me a week to deliver the initial persona analysis and another week to provide the re-design recommendations report. Weekly meetings start immediately.

My availability varies, so I kindly request that you provide me with advance notice when you want to start a project.

Deliverables

1. Monthly website analysis
2. Initial "Persona Analysis"
3. Re-design report with actionable recommendations
4. Free copy of "Psychology of an Internet Customer," an analysis of the way website visitors mentally process a website.

Next Steps

Send email to Ayo Ijidakinro at info@ayoswebdesign.com to notify me of your interest.