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Ayos Website Design

Site Review: Get Quick Feedback On Your Website with

By Ayo Ijidakinro video for Ayos Website Design

Summary: Watching users stumble through your website is an uncomfortable but eye opening experience. is an excellent tool for getting real live testers to use your website and give you feedback. Depending on how usable your site is, you'll find yourself cheering or cringing with every mouse click.

I just tried this past week, and I was eager to share my positive experience with my readers. I highly recommend you try But, to understand why I feel this tool can benefit you, please read the below article.

Your Website Its Own Worst Enemy?

Pause, and try to answer this question before you read on: Has your website placed stumbling blocks in front of customers?

Imagine this example. Richard is looking to buy health supplements from He is ready to buy, but the checkout process requires he create a user account first. Frustrated, Richard leaves the website without purchasing the product.

It is all too easy to design a website that shoots itself in the foot repeatedly. How can you know if your website is chasing away customers?

You have to get feedback from real users. Usability tests on your website are the most reliable means of finding stumbling blocks that keep you from getting sales.

Real Users Give You a Fresh Perspective

Don't make the mistake of thinking you can find the stumbling blocks yourself! Your and your employee's minds have spent hundreds, maybe even thousands of hours staring at your website. Your brain has gotten used to your website. A fresh perspective, from real users, not your employees, is the only way to get reliable feedback.

But how can you quickly round up some testers without spending a lot of your precious money and time?

UserTesting.Com Provides Rapid Usability Tests At A Price I Like

As of this writing, offers usability tests for your website at $29 per user. Each test consists of a 15 minute video, with audio, in which the tester tries to accomplish a set of tasks defined by you. The whole process generally takes MUCH less than 24 hours.

Here is the process in a nutshell:
  1. Sign up for User Testing
  2. Choose Demographics of Your Target Audience
  3. Select the Number of Testers You Want (1 tester - 20 testers)
  4. Pay for the Test
  5. Users Record Video of their Screen and Voice as They Use Your Website
  6. You Get an Email Whenever a Tester Finishes
  7. You Watch the Video and Listen to the Testers Thoughts About Your Website
  8. The Tester Also Gives You a Written Summary You Can Read
Is a Quality Service?

In my experience and opinion, Yes. To verify, I tested on my website. I was very pleased with the quality of the feedback I received. You can watch the video at the top of this article.

At first I was concerned that the testers would be of low quality. However, that was not a problem. My tester was very articulate, computer savvy, and knew how to evaluate a consulting firm's website. Also, you can pick the demographics of the testers you want to test your website.

Notice these quotes from other website owners and operators about

"Generally, my expectations of the service were blown away, and I would definitely use it again." (, 2009)

"It was no wonder has selected them as a finalist in the Startup Competition. Based on the results I was able to pick up on about five usability flaws in our site." (Serena Safe Mode, 2009)

Did It Take A Long Time to Get Test Results?

No. For my test, the results were rapid. It took less than 24 hours for me to get my review.

The site owner at Serena Safe Mode had a similar experience, saying, "I submitted the request at 9:44am and the test was completed at 10:20am and that was with a 15 [minute] review of my site." (Serena Safe Mode, 2009) Yields Actionable Results

I wanted to see if I would actually be able to take some sort of action after watching the 15 minute video of a user testing my website. Surprisingly, in the 15 minute test of my website I found 11 insights that I have already started taking action on.

Notice, some quotes from others who have used

"'After just a few tests we were able to identify some key problems with our interface.' -" (, 2009)

"Based on the results I was able to pick up on about five usability flaws in our site." (Serena Safe Mode, 2009)

How Many Testers Should You Request from

I had only one tester test my website. You'll generally want to request more than one tester. Jakob Nielsen, an expert on usability testing, had the following to say on this matter: "To identify a [website] design's most important usability problems, testing 5 users is typically enough." (, 2003).

Here is a good article that explains why only 5 testers are needed for a good usability test.

Sample Video from a Real UserTesting.Com Test

I am going to gather more videos, but for now here is the video for Serena Safe Mode.


I highly recommend you give a try. I plan to use it many more times for my website and I firmly believe that you will profit from using it on your website.

If you read to the end, you also get this special treat. The first 20 readers to use this link, will receive their first test for only $19 instead of the usual $29.

Happy testing!

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Anonymous Serena said...

Hey thanks for mentioning my review on I am glad you found the information useful.


September 2, 2009 1:21 PM  

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