How to design the perfect article everyone will want to read in 5 simple steps
I’m guessing you know a lot about your niche which is why you built your website in the first place, but just because you’re an expert doesn’t mean you will have a lot of success. There are a lot of ‘experts’ who sit around eating instant noodles because they couldn’t make their website work for them. You don’t want to go down that path, so it’s important you start getting things right from now on. Marketing obviously plays a big part in your success, but that isn’t what I want to speak about today.
We’re going to cover something much simpler than that and it’s all to do with the way you present your information. An article isn’t like a school book because it needs to be designed in the right way. A student needs to read a textbook because they need to pass an exam, but a visitor doesn’t need to read your articles and they won’t if the layout is terrible. Look at all these little techniques you should be using and when you implement them your results will improve.
Start with the headline
The headline is the first thing anyone will read and if it’s interesting they might decide to move onto the first sentence. It’s not just about what the headline says and you can make it much more tempting for people to click on by increasing the size and changing the color so it’s not the same as all the other text. You need to write a great headline, but what is the point if nobody is going to read what it says? That won’t happen once it’s big and it stands out.
The first few sentences
When you look at something and it’s spread all the way across the page it doesn’t tempt you to read it. If it was only half the width you’d be much more tempted because for some reason it seems like less work. This is the way people feel when they hit your first few sentences and you can reduce the width by sticking a photo on one side at the top of the page. The rest of the article should also not be stretched across the whole width of the page, so keep that in mind.
Breaking it up
Do you know what sub-headlines are? I’m just checking because it’s obvious there are a lot of people who are clueless about them. The worst offenders have a huge wall of text without breaking it down into paragraphs, but you can still make it much easier on people by adding a few sub-headlines in the appropriate places. They should also be the same color as your headline and it will make them stand out even more.
One stage further
There are a few other ways of breaking the article up even more. Bullet-points are great when you have a list of things to say. You can add in some quotes when they relate to something you’re speaking about because everyone loves them. Finally, you can insert nice photos to stimulate their mind. All of these techniques are going to make the reader’s experience much more enjoyable, so always remember that.
Anyone can read
Some of the fonts you see out there are nearly impossible to read unless you’re hanging upside down with one eye closed. I don’t really know why people use them on a business website because you make less money when people can’t read what you’re trying to say. Stick to a font someone will feel comfortable with. If you want to be even more helpful you can increase the size of the text and it will stop people from getting eye strain by spending time on your site.
Bob Gibson is a web design specialist by profession and he also a frequent blogger. He advises people interested in writing to maintain a certain standard when it comes to their articles. He has highlighted some key facts in today’s post which they should follow for better results.