3 Oh-So-Horrible things you have to absolutely avoid when doing SEO
When you are doing SEO, you may try to find a lot of information on what you need to do in order to rank well. Things such as getting the right kind of content are all very important, and if you try to do a bit of research, you will find that they are currently the best methods of getting a high page rank. However, there is more to it than meets the eye when you need to do successful SEO.
If you are to get the full benefits of your SEO efforts, you also need to keep an eye on what not to do as well. There are a number of things that people often do but which usually lead to a reduction in the page rank of the site. This means that you may have spent a lot of time and money doing things such as getting the right kind of content, but if you do not pay attention to some of the things that you need to avoid, all your efforts may come to naught. Some of these issues include:
Having invisible links in the page
Invisible links simply refer to links that a reader cannot interact with when they are browsing a page. For instance, you could decide to hyperlink a punctuation mark such as a full stop only. If the site has a very good page rank, you can then try to direct this link to another of your sites that may be struggling so that its page rank can also increase. This may seem like a neat way to increase the page rank in another page, but it is not a wise thing to do. The search engine crawlers will determine the invisible links to be useless to readers, and they may then reduce the page rank of the main site due to low quality. If you have these in a site, it may therefore be a good idea to get rid of them as soon as possible.
Stuffing keywords in your page
There are many ways of stuffing keywords in a page. For instance, you can try to get content that has a very high concentration of keywords so that a crawler can associate the page with that keyword. Other more advanced methods of doing it include creating a text box with text that is so small that users cannot read it, but the search engine crawlers can. There is also the method of typing text on a background that has a color that is similar to the text, so that the readers cannot see it.
These may all seem like nifty ways of getting your site associated with a particular keyword, but it comes with consequences. When the search engine crawlers discover that the keyword concentration on your site is very high or that you use some of these black hat methods, the site will be penalized. To avoid this, always make sure that all the content on your site is of high quality and will give some value to readers.
Getting duplicate content for your site
It has been said over and over again that in the SEO field, content is king. However, coming up with content can be a very difficult task for many. If you are not very keen on getting content the right way, you may be tempted to copy it off other sources on the web. This is not a very good idea, since the search engine robots will notice this and will immediately penalize you. In addition to reducing your page rank, your site may also be blacklisted, so that any SEO efforts you try on the site will never work again. If you have been working on the site for long, this can be a heavy blow since it means that you will have wasted a lot of time and money.
These are just a few of the things that you should not do when you need to have SEO done correctly on your site. The key thing to remember is that for best SEO, you should concentrate on making sure that your site is useful to readers, rather than catering to the search engine robots. When you do the former, the robots will automatically rank your page higher.
Mike offers useful tips and tricks to amateur business professionals on how to increase website ranking on his blog. He is an SEO consultant by profession.