Surviving natural disasters like hurricane Sandy with online marketing and advertising

Hurricane Sandy left blocked off streets, totaled cars, people’s belongings scattered throughout the area, and people wondering when the electricity will ever get turned back on so that they can start rebuilding their lives.

Internet advertising is now part of a presidential campaign strategy

Even though the devastation touched the nation’s largest metropolitan area that does not mean that people were not resilient in its aftermath. Online marketing and advertising is alive and well, and continues to generate good incomes for entrepreneurs and seasoned veterans alike. Even the presidential candidates used the tools offered by Google to advertise their campaigns.

Yes, part of the strategy used in presidential campaigning was AdWords which has a proven track record for success. They also used banner ads to better capture the attention of their targeted audience. Did you ever think you would see Internet marketing use during an election cycle? It’s now been part of campaign strategy for years!

While it may be confusing these days as to how to go about using all the tricks of the trade with Google as an advertising platform, there is no reason to be intimidated by this approach. If the President can do it, and the people affected by the events that took place during some of America’s most devastating natural disasters can do it, so can you.

What is Google Adwords ?

Google AdWords are those advertisements you see on the right side of the page when you do an online search. These are paid advertisements, but if you have ever noticed when they come up they are related to the words you used for your search. These keywords help Google determine which ads to present for you to look at.

These ads are pay-per-click, and the business paying for them do not have to pay anything just because they show up. However, if you click on them, the owner of the ad is charged the amount they agreed on when they placed the ad. Banner ads work pretty much the same way, and they can be placed on just about any website.

Knowing when and where to place ads, during Internet marketing and advertising campaigns, makes all the difference in the world whether or not they will be effective. This knowledge does not come naturally, and that is the reason most people are advised to educate themselves on techniques.

Safeguard your income with an internet based business

The wide range of Internet marketing advertising formats available from Google these days makes it entirely possible for people who cannot make their way to work at traditional jobs because of a hurricane like Sandy to still make a living. Of course, this must already be set up and working prior to the storm.

Campaigns are fully customizable which means you get to decide the demographics of those shown your ad. This prevents them from being clicked on by someone who is not likely to make a purchase.

Are you ready to safeguard your income from natural and manmade disasters with an Internet based business? Just like the innovative individuals who are now able to recover from Hurricane Sandy because of careful planning, you too can be prepared.

Martin Erickson is a blogger and a work-at-home dad who studies online survival skills with Perry Marshall.