Common Question: How can I get more visitors to purchase from my website?

This article will help you understand that to increase sales on your website you need to: be found, generate human contact with your customer whenever possible, have an organized and uncluttered site, keep in touch with all interested customers, and give the customer a good deal (don’t fake it, really give him a good deal).

An All-to-Common Dilemma

    You’ve got plenty of visitors, but few of them are purchasing. What can you do? In this article we will discuss five ways you can get more visitors to purchase from your website.

  1. Search Engine Optimisation

    If a hungry customer wants to find a good Chinese restaurant in his city he might look under restaurants in his local phone book. If a restaurant is not listed, it will never be found. Likewise with your website. Eager customers will find your website by searching Google. If they enter a search, will your business be found? Search Engine Optimisation, or SEO helps makes sure it is.

    A user doing a Google search is more likely to be considering a purchase. Thus, getting on Google will increase the success of your business. So just how do you get the attention of Google? And more importantly, how can you turn high rankings into high rankings that attract buyers?

    Sadly, it’s not as easy as simply selecting an assortment of keywords that define your product. There is a lot of competition in the market and understanding consumer search patterns, gaps in the market, and which keywords are going to convert to profits is required. Spend time broadening your keywords. Instead of selecting the same words as your competitors, try to find some lesser-used words or phrases that still relate to your offering. For example, if you sell basketball shoes, you might try using a common slang word like “kicks” on some of your pages. That could give you a slight edge if many of your competitors neglect to use those niche words on their site.

  2. Lead Generation vs eCommerce

    Do you feel that your website should totally replace human contact with your customers? Probably not. Some customers won’t buy from your website directly, but they might contact you, or you might be able to contact them. In that case, you haven’t generated a sale but you have generated a lead. SEO runs the most smoothly for your business when applied with the goal of lead generation; that is: generating customer interest, identifying serious potential buyers, and getting that customer on the phone or shooting him an email! Some also use sites like Facebook and Twitter to keep in touch.

    Think seriously about communicating more with your website visitors human-to-human rather than simply trying to get people to buy from the website. If it ends up making money for you, it’s worth the extra effort!

  3. A Well-designed Website

    Do you prefer eating at a dirty restaurant or a clean one? Where would you prefer to shop, a cluttered disorganized department store or a clean and well organized one? In both cases clean and organized is generally better. Is a website any different? Apply the same organisational logic to your website as you would to a physical store. Your website needs to be uncluttered, intuitive, updated daily, weekly or monthly and full of relevant, quality articles, videos, and helpful information. Valuable information will attract attention from other websites in the form of links, and links back to your site from other sites will increase your Google’s rankings.

  4. Email Marketing

    Who are you more likely to buy from, someone you’re familiar with or a stranger? Probably the familiar person. You trust that person a little more. Periodically emailing your customers can build familiarity. Build and maintain a database of customers that have expressed interest in your product and stay in touch with helpful emails. This will enhance your relationship and reputation as a brand. Remember your customers and let them know you’re thinking about them.

  5. Have a Good Offer

    You can’t make a silk purse out of a sow’s ear. In other words, all the Search Engine Optimisation in the world won’t convince people to jump on your offer if it isn’t a good one. For example, if you’re renting carpet cleaning equipment, can you throw in a couple free bottles of cleaning liquid as a bonus? Give something to your customer to show that you’re genuinely generous and want to give them a good deal. Your customers know what your competitor is offering. If you give your customer a better deal, they will know it and they won’t hesitate to pick up your product.