Site Review: Get quick feedback on your website with UserTesting.com

Watching users stumble through your website is an uncomfortable but eye opening experience. UserTesting.com is an excellent tool for getting real live testers to use your website and give you feedback. Depending on how usable your site is, you’ll find yourself cheering or cringing with every mouse click.

UserTesting.com video for Ayos Website Design V1


UserTesting.com video for Ayos Website Design

I just tried UserTesting.com this past week, and I was eager to share my positive experience with my readers. I highly recommend you try UserTesting.com. But, to understand why I feel this tool can benefit you, please read the below article.

Your Website Its Own Worst Enemy?

Pause, and try to answer this question before you read on: Has your website placed stumbling blocks in front of customers?

Imagine this example. Richard is looking to buy health supplements from someonlinedrugstore.com. He is ready to buy, but the checkout process requires he create a user account first. Frustrated, Richard leaves the website without purchasing the product.

It is all too easy to design a website that shoots itself in the foot repeatedly. How can you know if your website is chasing away customers?

You have to get feedback from real users. Usability tests on your website are the most reliable means of finding stumbling blocks that keep you from getting sales.

Real Users Give You a Fresh Perspective

Don’t make the mistake of thinking you can find the stumbling blocks yourself! Your and your employee’s minds have spent hundreds, maybe even thousands of hours staring at your website. Your brain has gotten used to your website. A fresh perspective, from real users, not your employees, is the only way to get reliable feedback.

But how can you quickly round up some testers without spending a lot of your precious money and time?

UserTesting.Com Provides Rapid Usability Tests At A Price I Like

As of this writing, UserTesting.com offers usability tests for your website at $29 per user. Each test consists of a 15 minute video, with audio, in which the tester tries to accomplish a set of tasks defined by you. The whole process generally takes MUCH less than 24 hours.

Here is the process in a nutshell:

  1. Sign up for User Testing
  2. Choose Demographics of Your Target Audience
  3. Select the Number of Testers You Want (1 tester – 20 testers)
  4. Pay for the Test
  5. Users Record Video of their Screen and Voice as They Use Your Website
  6. You Get an Email Whenever a Tester Finishes
  7. You Watch the Video and Listen to the Testers Thoughts About Your Website
  8. The Tester Also Gives You a Written Summary You Can Read

Is UserTesting.com a Quality Service?

In my experience and opinion, Yes. To verify, I tested UserTesting.com on my website. I was very pleased with the quality of the feedback I received. You can watch the video at the top of this article.

At first I was concerned that the testers would be of low quality. However, that was not a problem. My tester was very articulate, computer savvy, and knew how to evaluate a consulting firm’s website. Also, you can pick the demographics of the testers you want to test your website.

    Notice these quotes from other website owners and operators about UserTesting.com.

  • “Unfortunately usertesting.com is currently only available for website usability testing, [and not for desktop apps]” (Successful Software, 2008)
  • “Despite my disappointment in the lack of a moderator, there’s some really good information here.” (Jeff Noyes, 2010)

Did It Take A Long Time to Get Test Results?

No. For my test, the results were rapid. It took less than 24 hours for me to get my review.

The site owner at Editweapon (Patrick Sullivan Jr) had a similar experience, saying, “[Commentator] How long does it take before you get the usability result? [Editweapon] User feedback usually comes within 24 hours. It’s awesome!” (Editweapon, 2008)

UserTesting.com Yields Actionable Results

I wanted to see if I would actually be able to take some sort of action after watching the 15 minute video of a user testing my website. Surprisingly, in the 15 minute test of my website I found 11 insights that I have already started taking action on.

    Notice, some quotes from others who have used UserTesting.com.

  • “‘After just a few tests we were able to identify some key problems with our interface.’ – Justin.tv” (UserTesting.com, 2009)
  • “We immediately heard about an obvious usability issue. We’ve taken the affected page down while we’re re-working it” (iData Technologies, 2009)

How Many Testers Should You Request from UserTesting.com?

I had only one tester test my website. You’ll generally want to request more than one tester. Jakob Nielsen, an expert on usability testing, had the following to say on this matter: “To identify a [website] design’s most important usability problems, testing 5 users is typically enough.” (UseIt.com, 2003).

Here is a good article that explains why only 5 testers are needed for a good usability test.

Sample Video from a Real UserTesting.Com Test

I am going to gather more videos, but for now here is one real video for usertesting.com. Moreover, you can read on this page the written report provided by usertesting.com.

Conclusion

I highly recommend you give UserTesting.com a try. I plan to use it many more times for my website and I firmly believe that you will profit from using it on your website.

If you read to the end, you also get this special treat. The first 20 readers to use this link, will receive their first test for only $19 instead of the usual $29.

Happy testing!