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Archive for December, 2008

With Clicktale, record visitors as they use your website

hands on mouse and keyboard

Recording website visitors opens up a powerful new aspect of website analytics. The ability to watch real user sessions on your website. Imagine the powerful insights you can gather as you watch real user behavior instead of sifting through metrics, numbers, and spreadsheets!

Would you like to be able to look over the shoulder of all your website visitors so that you can understand what they’re doing on your website? Amazingly, now you can. Clicktale, an Israeli startup, provides a free tool that allows you to record every scrollbar movement, every mouse click, and every keyboard press on all of your web pages and play them back as a video. What is more, the tool takes only minutes to install and is free!

Don’t believe me? Watch the below video:

Still not sure why you need Clicktale? Think about the following.

On average how far are users willing to scroll down your web page before they go to the next page or leave?

Without Clicktale you probably can’t answer the above question. With Clicktale you can see exactly how far down your page the user scrolled before he left or went to the next page.

Now, imagine that your “Buy now” button is halfway down your web page. With Clicktale you can see if a user saw your “Buy now” button before he left your web page.

I’ve been gathering insights like this for months since I started using Clicktale.

So your next step should definitely be to give Clicktale a try. Go to Clicktale.com and signup. They’ll walk you through a simple set of steps to insert a little Javascript tag at the beginning and end of your website.

I guarantee you; you will gain at least one invaluable insight about your website from using Clicktale.

* Only your website’s session gets recorded. You can not see anything else on the visitor’s screen. Thus, besides interactions recorded on your website, the visitor’s privacy is maintained.

2 comments - What do you think?  Posted by Ayo - December 15, 2008 at 8:34 pm

Categories: Useful Tools   Tags: , ,

Readers ask: how do I advertise my website?

Map of various advertising methods.

Here are 7 ideas that will show you how to advertise your website to get more traffic. Implement each of these ideas and closely track which advertising idea gets you the most traffic.

  1. Self-author a press release and submit it to PRWeb or a similar service (http://www.prweb.com).
  2. Use Google’s free AddUrl tool to submit your website to Google (http://www.google.com/addurl/).
  3. Submit a sitemap to Google using their free Webmaster Tools (http://www.google.com/webmasters/tools/).
  4. Start a company blog. Over time, blog articles attract site visitors and increase your Google exposure. WordPress platform is a good beginning for a blog.
  5. Advertise with Google adwords (http://adwords.google.com). You only get charged when someone clicks your advertisement and you get to set your price limit.
  6. Create a contest. Offer a prize on your website to attract visitors.
  7. Advertise on related websites. Make a list of keywords related to your website. Do a Google search for those keywords. Contact the top 30 sites for each search and offer to advertise on their website.

If you need help with any of these steps, please contact me and ask for help.


    Related Articles:

  1. DoshDosh.com. 2008. “How to Advertise Your Website or Business: 8 Paid Advertising Models” , link:http://www.doshdosh.com/how-to-advertise-your-website-eight-paid-advertising-models/ , as this site seems to be down, I don’t link to it, but you can still find it in archive.org
  2. MarketingProfs.com. 2006. “How to Advertise My Website Effectively”

Be the first to comment - What do you think?  Posted by Ayo - December 11, 2008 at 8:11 pm

Categories: Some web questions   Tags: , ,

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