Guest Interview: Use Links to Increase Your Search Engine Traffic

Inbound link expert Debra Mastaler and her company Alliance-Link

Debra Mastaler helps companies increase their search engine traffic by showing them how to build their inbound links. She’s so good at what she does that she’s been referred to as the “Queen of Links”. The name of her company is Alliance-Link. Today Debra was kind enough to answer a series of questions I sent to her in an email interview format. This interview will help you to understand how inbound links increase your search engine rank, and how to start building links for your website.

Ayo: Why is link building important?

Debra: Since all search engines use a form of link popularity in their ranking algorithms and links are traffic paths between web pages, having a number of quality links pointing to your site is important.

People click links to travel from one page and one website to the next so having links on websites frequented by your demographic makes a lot of sense. If you own condos in ski resort areas, it would make sense to have your link on sites that rent ski’s or snowmobiles. Likewise, it makes sense to have ski schools listed on yours. Placing your link on sites your visitors would find useful helps drive qualified traffic.

Search engines work on the same logic when they determine the relevance of a link and its anchor text for their algorithms. Links act as votes to a search engine, the more votes your site gets from quality, on topic web pages the more important the page becomes to a search engine. In order to rank well, build brand and drive qualified traffic you need a number of quality links pointing to your website.

Ayo: In summary, what are the key benefits of link building?

Debra: There are numerous benefits behind link building, you drive traffic, work to increase your influence with the search engines, build brand and increase your online exposure. Each plays an equal part in helping to market your business and increase you placement within the search engines.

Ayo: So, what you do as a link consultant?

Debra: I have three primary services I offer as a link building consultant, first, I develop online marketing campaigns designed to attract or pursue inbound links to a specific website. Second, I offer link building training to individuals and firms looking to learn how to secure inbound links and third, I offer long or short term consulting to business owners who want to keep a link builder on retainer for special projects or to train new employees.

Ayo: Are there some resources readers can use to start building links for their website?

Debra: There are many many places and resources, but here’s a handful to get your started:

Resource Name Resource URL
Blogs These blogs primarily discuss link building.
The Link Spiel
SEO Book Link Building Training (Highly Recommended)
Justilien Gaspard
Eric Ward
Jim Boykin
Wiep Knol
Roger Montti
Link Hounds
11 Experts On Link Development
101 Link Building Tips
Link Building Articles


There are many link building strategies to employ when promoting your websites.
Vertical Measures can help you develop a link building strategy.