Benchmark your Conversion Rate Using Fireclick.com’s Industry Data
Summary: The Fireclick Index is a great resource for site conversion rate data. I was very happy to find it! Use it to benchmark your site’s conversion rate.
In a previous post I discussed the importance of benchmarking your site’s conversion rate against your industry’s average. In the post I mentioned that finding good benchmark data is difficult. Today I stumbled upon Fireclick, a great website for industry average website conversion rate data.
I suggest you take some time to review Fireclick’s data, because a good understanding of your competitive environment is necessary to set realistic goals for your website.
Examples of What Fireclick’s Data Reveals
Fireclick reveals that the average website conversion rate is 2.2%. However, conversion rates vary greatly by industry.
For example, catalog companies have a site conversion rate of 6.8%. Which lends further evidence that direct mail can do a lot to improve your conversion rate. (Of course you must balance this against the added cost sending out direct mail.)
The worst industry, by conversion rate, is electronics with an average of 0.8%.
Conclusion: Benchmark Your Site Against this Data
So far, this is the best resource I have found for freely available, real-time, accurate conversion rate data. I hope you are able to use this to successfully benchmark your website!