[Video] Site Review: Conversion Rate Success for a Skating, Surfing, and Active Wear Website

Summary: Today I review a skating, surfing, and active wear website to look at what they do well and what they can improve on. As always, the goal of this review is to look for lessons business owners and executives can use as they think about how to improve their site conversion rate. This website does a very good job of using a black background to target the young skater demographic. Also, a large prominent picture on the home page draws in the shopper. Watch the video to learn more.