Is your website competitive? Let’s Ask Google’s New Benchmarking Tool
Short Extract : I accurately judge my success on that test. Measuring website performance is the same. If 10% of visitors to your website end up purchasing, is that good or bad? It depends. If your competitors are getting 30% of visitors to buy, then you should be asking, ‘what am I doing wrong?’ If this were college, you’d be receiving the F. However, if your competitors are only getting 2% of visitors to buy versus your 10%, then your company is performing at an excellent level! You deserve the A+! Again, site statistics must be benchmarked against your competitors to accurately judge your success. On their own, statistics provide limited insight. So undoubtedly you ...Read Is your website competitive? Let’s Ask Google’s New Benchmarking Tool to have some information about website statistics.