Sales internet strategy

Internet Discounters: Do you really provide a discount?

Short Extract : a discounter, essentially becoming a Mercedes of your industry instead of a Kia. No matter what you end up choosing, be honest with the customer. The worst thing you can do is tell the customer an untruth. If you offer a consistent discount, then by all means state this on your website. However, if you don't offer a discount, it is best not to lose the customer's trust by telling him that you, like Walmart, have "Always low prices." By being honest and providing evidence that your website's prices are lower than the competition you will win customer trust, generate buzz, and have a consistently higher sales conversion rate ...