What gave The Popcorn Factory the highest conversion rate on the internet?
Short Extract : point I want you to take from this article is that bad product selection will trump good website design. So don’t invest more money in improving your website or increasing your online marketing if you don’t already have products that the customer desires. After all, we can put lipstick on a pig, but it’s still a pig. A better website might just end up being a better color of lipstick for a litter of ugly piglet products. That brings us to the next point. The Popcorn Factory’s online product mix is specific to online tastes. The Popcorn Factory has a print catalog as well as their website. Cheryl Zatz (the Vice President of Marketing ...
Read What gave The Popcorn Factory the highest conversion rate on the internet? to have some information about print catalog.
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Further Readings
A relevant homepage keeps the customer browsing your website
Is your website useful?
To increase website traffic and sales, answer customer questions
Internet Discounters: Do you really provide a discount?
Site Review: Get quick feedback on your website with UserTesting.com
Guest Article: How can Patience Provide Rewarding Sales Growth?
Useful Links & Friends
- Jakob Nielsen
- Big changes with Google SEO to learn
