Great Product Selection Trumps Elegant Website Design. Re-emphasized lessons from The Popcorn Factory
Short Extract : make even the best managers look like perennial failures.The same applies to websites. As an owner, it is better to have a poor website selling a great product everybody wants, than to have a great website selling a product nobody wants. The website selling the in-demand product will win every time.Does this mean that anything we can say about website design then is invalid? Absolutely not. If the Popcorn Factory improved their website, no doubt they would also improve sales. Warren Buffet would not turn down great managers in a great industry. That's a one, two punch. Similarly, no company would be wise to turn down having a great website, ...Read Great Product Selection Trumps Elegant Website Design. Re-emphasized lessons from The Popcorn Factory to have some information about Popcorn Factory website.