Online purchasing model

What gave The Popcorn Factory the highest conversion rate on the internet?

Short Extract : then this is entirely within your control. The simplest way to increase your conversion rate online is to start with great products. This quote bears that out: “People's motivations trump any great or poor [website] design. If people have made up their mind (persuaded themselves), that they want to buy flowers or popcorn from the particular retailer then they'll work through almost any poor shopping process…” (Eisenberg, January 29th, 2008) How can you improve your product mix? Put extra effort into the product selection process. Read product reviews, see what people are talking about. Are there any trends you can take advantage of? Product strategy is not my area of expertise. Nevertheless, the key ...