Measuring website performance

Is your website competitive? Let’s Ask Google’s New Benchmarking Tool

Short Extract : tool can give you insights into your own success and failure and those of your competitors. But what is benchmarking and why do business owners and executives need a benchmarking tool to maintain a successful website? It is beneficial to examine the answer to this question. You may know your website’s statistics (e.g. number of visitors, pageviews, etc.), but is that enough to know whether or not your website is performing well? No. Your website’s level of success, whether good or bad, can only be determined by comparing your site against competitors. This process is called benchmarking. Let me illustrate why benchmarking is necessary with an example. In college, students are graded ...