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Great Product Selection Trumps Elegant Website Design. Re-emphasized lessons from The Popcorn Factory

Short Extract : what its supposed to. It sells popcorn. No more. No less. And sell popcorn it does, very well in fact.As mentioned, the key lesson from The Popcorn Factory is the importance of choosing products that are already primed for success. Don't choose a product that will require you fight an uphill battle just to get customers interested in it.Warren Buffet has been known to say, 'Give me a great [profitable] industry and poor management any day, over great management and a poor [unprofitable] industry.' What did he mean? He meant that a profitable industry allows even the worst managers to have a measure of success. Whereas, an unprofitable industry will ...