Low conversion rate

How can I analyze the reasons for a low conversion rate?

Short Extract : database out there. However, I doubt there is one. Nevertheless, if you are aware of one, I would appreciate your notifying me about it.) UPDATE: I've found a wonderful database of conversion data at http://index.fireclick.com/. Read more about Fireclick's web site conversion rate database. In conclusion, make sure that you are benchmarking your conversion rate against your competitors and not against yourself. Benchmarking how you rank in your industry is the only objective way to identify whether a conversion rate is low because the product you're selling just doesn't sell well or if you have a problem with your website and marketing approach. By doing this benchmarking you allow your business to make much more intelligent decisions in product selection and web strategy. ...