Great Product Selection Trumps Elegant Website Design. Re-emphasized lessons from The Popcorn Factory
Short Extract : Summary: The other day I wrote an article that analyzed the key reasons for The Popcorn Factory's astounding 29.5% conversion rate in December of 2007. To translate, this conversion rate means that nearly one out of every three visitors to The Popcorn Factory's website actually bought something! Today, I want to re-emphasize those lessons in a more concise manner so that you can improve your own site conversion rate.After looking at the success of The Popcorn Factory, and the relatively simple website they use to generate this success, the natural question is, "does website design really matter?" The answer is No...to an extent. How can we show this?First, from the ...
Read Great Product Selection Trumps Elegant Website Design. Re-emphasized lessons from The Popcorn Factory to have some information about improve your site conversion rate.
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Further Readings
Increase your site traffic with compelling content
What is a good website conversion rate?
Grade Your Website – Find Areas for Improvement
What gave The Popcorn Factory the highest conversion rate on the internet?
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