Internet Discounters: Do you really provide a discount?

Short Extract : win their business. You don't want the customer to just window show. There are two principal ways to convince the customer that you provide a meaningful discount. Show actual prices of your competitors. Find one product you can sell so cheap, that customers don't question your discount. Showing actual prices from your competitors is effective because such facts can't be questioned by the consumer. The key is that the company you use as a comparison does not need to be another discounter. You don't have to convince the customer that you have the best price on the web, you just need to convince the customer that you truly provide ...
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