Depth of visit

Repeat site visits – a critical goal for a successful website

Short Extract : ZTech Cameras and other camera sites, he has come to trust ZTech Cameras’ rich depth of accurate advice and is convinced they will provide him with more knowledgeable service for his new camera. Thus, he decides to shun better known competitors and makes his purchase." Did you see the point? Jim had never heard of ZTechCameras.com and thus initially he did not trust them. However, as the website established a track record of reliability by knowledgeably answering his questions over multiple visits, he came to trust the company enough to make his purchase with them. The same lesson applies to any website selling products or services. But knowing that repeat visits are important is not enough! How can you design a website ...