Benchmark your Conversion Rate Using Fireclick.com’s Industry Data
Short Extract : Fireclick reveals that the average website conversion rate is 2.2%. However, conversion rates vary greatly by industry. For example, catalog companies have a site conversion rate of 6.8%. Which lends further evidence that direct mail can do a lot to improve your conversion rate. (Of course you must balance this against the added ...
Read Benchmark your Conversion Rate Using Fireclick.com’s Industry Data to have some information about conversion rate data.
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Further Readings
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How can I analyze the reasons for a low conversion rate?
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