What is a good website conversion rate?
Short Extract : The best retail websites have a double digit conversion rate. If you are a retail website you do well to set a conversion rate target of greater than 5%. However, some websites, especially those that also mail customers a print catalog, can obtain a site conversion rate greater than 10%. Just what is a good website conversion rate? For reference, Amazon.com had a 17.6% conversion rate in December 2007. This number can help us set a baseline goal for our websites. Your website conversion rate should be one of your most tracked website statistics. Why? ...
Read What is a good website conversion rate? to have some information about conversion rate by industry.
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Further Readings
Lessons from Our, November 7th, Website Marketing Class
Kampyle – An Astounding Website Feedback Tool!
Review: What contributes to a successful e-commerce website?
Increase Site Traffic and Sales By Using a Loss Leader on a Discount Website
To increase sales, don’t be yet another site with a list of products!
Is the first page your customer sees the correct one?
Useful Links & Friends
- Jakob Nielsen
- Big changes with Google SEO to learn
