Components of a good landing page

Is the first page your customer sees the correct one?

Short Extract : It’s easy to always point your customer to your home page. However, is that what your customer wants to see? If you point your customer to the wrong page on your website he may leave before he finds what he is looking for. Thus, you won’t get the sale. This is especially a problem if your customer is visiting your website after viewing one of your advertisements. For example, if your Google ad says that you have a 50% off sale, clicking the ad should take the customer directly to ...