Competitor’s conversion rate

How can I analyze the reasons for a low conversion rate?

Short Extract : of your competitors. For example, do you sell Caterpillar tractors? What is your conversion rate on those tractors? What is your average competitor's conversion rate? Even better, what is your best competitor's conversion rate? If your conversion rate on a product is 8%, is that good or bad? Well, it always depends on the average for your industry. If the average conversion rate for that product, in your industry, is 3%, then you're doing great. If the average conversion rate for that product, in your industry, is 15%, then you have some serious catching up to do. What conclusion should the data help you reach? Here are two conclusions: If your conversion rate is below the competitor average, then you probably need to ...