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What is Web Strategy? 10 Questions to Help Explain

Short Extract : I'll start with a rather pithy definition: Web strategy is about looking at root causes of online success or failure and coming up with solutions to address those root causes instead of superficial solutions. What does the above mean? Put simply, web strategy is like a business plan, but it is the plan for your website. In it you outline a road map for your website. You outline obstacles and challenges you expect to face, your plan to overcome those obstacles, and goals that will determine whether you've been successful. You may ask, 'Why is planning important?' An ancient proverb states, "The plans of the diligent one surely make for advantage, but ...