Benchmark a website

How can I analyze the reasons for a low conversion rate?

Short Extract : Summary: The past two articles have emphasized the importance of product mix in determining website success. How can you figure out if a low conversion rate is due to a poor product mix versus a bad website? This question will be discussed in this article. How can you identify the reason for a low conversion rate? As I mentioned in a previous article stressing the importance of analytics, you can't measure yourself against yourself. The best way to measure your success and identify methods of improvement is to benchmark your website against your competitors. What type of benchmarking do you need to do? Since this article is discussing website conversion rate, the answer is to compare your conversion rate to the conversion rate ...