Some useful tools for web design and analytics


Snapshot from homepage of WebsiteGrader.com a tool by HubSpot.

Grade Your Website – Find Areas for Improvement

WebsiteGrader.com creates a report for you showing where your website is doing well and where it can... 

1st visit. 2nd visit. 3rd visit. 4th visit. 5th visit. 6th visit.

Repeat site visits – a critical goal for a successful website

What data should I track for my website to see if I’m doing well? What indicators... 

usertesting.com

Site Review: Get quick feedback on your website with UserTesting.com

Watching users stumble through your website is an uncomfortable but eye opening experience.... 


Tips & tricks to increase traffic


Business owner frustrated that his website isn't generating any sales.

Your website: you’ve built it, but they DON’T come…

Frustration about website sales is common. It isn’t enough to have a website built for your business;... 

Slowly building his variety of wares and freely sharing knowledge made his shop a well-trafficked destination. Can you apply the same to your website? (Photo by KrisHaamer)

Gradually make your website a store of treasures

It is not rare for a new website to get off to a very slow start. However, rather... 

Surprised smiley face. Loss of sales and frustration results when your website does not answer questions.

To increase website traffic and sales, answer customer questions

Do you hate a pushy salesman that doesn’t listen to your questions? Like a... 


Sales strategies and your website


Picture of an example chart analyzing your company's website conversion rate versus the competitor's.

How can I analyze the reasons for a low conversion rate?

Summary: The past two articles have emphasized the importance of product mix in determining website success.... 

Alexa ranks Google as the number one website on the internet in the United States. This is because Google is one of the most useful websites on the internet.

Is your website useful?

A useful website generates sales because it convinces the customer that your product... 

internet advertising after hurricane is still alive

Surviving natural disasters like hurricane Sandy with online marketing and advertising

Hurricane Sandy left blocked off streets, totaled cars, people’s belongings... 


Some questions you may ask


overview of Clicktale, a tool to track your visitors

Common questions: can websites see who visits them?

Yes. Clicktale.com provides a service that allows you to watch users as they navigate your website. With... 

frustrated-small

Why do companies pay for websites that don’t work?

Sadly many companies pay good money for bad websites. I know this because I talk... 

Google Analytics statistics for TechCrunch.com. Posted on CrunchNotes.com

What is the value of a single website visitor?

By looking at the revenue per customer of Amazon.com and TechCrunch.com, we can estimate... 


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research based web design

Did you know that the Federal Government provides an excellent website design manual for free?

If you want to understand what makes a website successful, I recommend this book. “Research-Based... 

Inbound link expert Debra Mastaler and her company Alliance-Link

Guest Interview: Use Links to Increase Your Search Engine Traffic

Debra Mastaler helps companies increase their search engine traffic by showing them... 

a start here page to welcome visitors

Your ‘Start Here’ page is very important and has to be designed perfectly

Everyone who lands on your blog is going to be confused. Think about how you felt... 

Image of an example of discount off list on the Jewelery and Watches website.

Question from Readers: Is it enough for a discounter to show the discount off list?

After viewing the video: Site Review: Online Bargain Hunting Website, a viewer sent... 

Think about payment process in your web design

How proper site design can be used as a potent online marketing tool

When thinking about online marketing, most people confine their ideas to issues such... 

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