Some useful tools for web design and analytics


usertesting.com

Site Review: Get quick feedback on your website with UserTesting.com

Watching users stumble through your website is an uncomfortable but eye opening experience. UserTesting.com... 

Snapshot from homepage of WebsiteGrader.com a tool by HubSpot.

Grade Your Website – Find Areas for Improvement

WebsiteGrader.com creates a report for you showing where your website is doing well... 

tools for bloggers

Best Tools for Bloggers

Blogging is an incredibly competitive business, and you need every possible advantage... 


Tips & tricks to increase traffic


A fisherman catching an fish with a lure.

When fishing for customers, use educational information as your lure

No fisherman lowers an empty hook into the water; if he does, the fish take no interest in the hook and... 

Slowly building his variety of wares and freely sharing knowledge made his shop a well-trafficked destination. Can you apply the same to your website? (Photo by KrisHaamer)

Gradually make your website a store of treasures

It is not rare for a new website to get off to a very slow start. However, rather... 

Surprised smiley face. Loss of sales and frustration results when your website does not answer questions.

To increase website traffic and sales, answer customer questions

Do you hate a pushy salesman that doesn’t listen to your questions? Like a... 


Sales strategies and your website


Picture from the Roof Life Oregon homepage showing how they use video to enhance the human nature of their homepage.

How Can I Use Video to Increase Website Sales?

Summary: The web is a very insecure and impersonal medium. Customers fear identify theft, unfulfilled... 

internet advertising after hurricane is still alive

Surviving natural disasters like hurricane Sandy with online marketing and advertising

Hurricane Sandy left blocked off streets, totaled cars, people’s belongings... 

special marketing for Christmas

Increase your conversion rates in time for Christmas

Let’s be honest, improving your conversion rates should be a priority all year... 


Some questions you may ask


How to calculate web metrics. Teacher at blackboard.

How to estimate your internet conversion rate?

This article teaches you how to compute your conversion rate. Calculating your website’s conversion... 

Example customer categories as part of a web site strategy.

What is Web Strategy and Why is it Important? 10 Questions to Help Explain

I have watched friends build a website to generate income with very little planning;... 

website security with a SSL certificate

How reinforce the trust of your customers by adopting SSL web hosting ?

Data security and information safety are crucial to the work dynamics and success... 


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research based web design

Did you know that the Federal Government provides an excellent website design manual for free?

If you want to understand what makes a website successful, I recommend this book. “Research-Based... 

Screenshot of the homepage of The Popcorn Factory's website.

Great Product Selection Trumps Elegant Website Design. Re-emphasized lessons from The Popcorn Factory

Summary: The other day I wrote an article that analyzed the key reasons for The Popcorn... 

review of vacations rental

A Quality Inventory Provides Greater Sales than Elegant Site Design

Summary: What can we learn from VacationRentals.com, the #2 vacation rental website... 

Division 1 a web development company

Style Or substance? Balancing web design

When you’re shopping around for web design companies, you’re likely to... 

webclass course psychology

Ayo will be Teaching a Class at Bellevue Community College, January 9th, 2008

The class is called Psychology of an Internet Customer. It is a two hour $125.00... 

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