Some useful tools for web design and analytics


hands on mouse and keyboard

With Clicktale, record visitors as they use your website

Recording website visitors opens up a powerful new aspect of website analytics. The ability to watch... 

An Incorrect View of Your Site’s Metrics Can Hide Areas Needing Improvement

Summary: Site analytics averages are deceiving and hide areas needing improvement.... 

1st visit. 2nd visit. 3rd visit. 4th visit. 5th visit. 6th visit.

Repeat site visits – a critical goal for a successful website

What data should I track for my website to see if I’m doing well? What indicators... 


Tips & tricks to increase traffic


5 things you must do once Google swings its hammer at you

You are playing a dangerous game building backlinks to your website because you know Google doesn’t... 

An image of two kids sharing an ice cream cone can teach us a lesson about sharing expertise on our website to grow business.

How Can Freely Sharing Articles You Author Help You Build Business?

Summary: Customers ignore advertisements because advertisements saturate our lives... 

Gradually make your website a store of treasures

It is not rare for a new website to get off to a very slow start. However, rather... 


Sales strategies and your website


A website shopper overwhelmed by dozens of websites all selling the same products.

To increase sales, don’t be yet another site with a list of products!

Is your website just another of thousands of websites selling the same products? If so, instead of getting... 

Is your website well organized for your customers?

Common Question: How can I get more visitors to purchase from my website?

This article will help you understand that to increase sales on your website you... 

Generate sales with the good website

What makes a website good at generating sales?

A successful website should provide plenty of examples of how your product or service... 


Some questions you may ask


How to calculate web metrics. Teacher at blackboard.

How to estimate your internet conversion rate?

This article teaches you how to compute your conversion rate. Calculating your website’s conversion... 

Woman stands in front a store deciding whether to enter.

How to keep visitors from leaving your site?

How is your homepage like the window of the store in the picture above? 60-80% of... 

Why do companies pay for websites that don’t work?

Sadly many companies pay good money for bad websites. I know this because I talk... 


Do you want to know more about us, web design, internet marketing and website optimization?


Screenshot of the homepage of The Popcorn Factory's website.

Great Product Selection Trumps Elegant Website Design. Re-emphasized lessons from The Popcorn Factory

Summary: The other day I wrote an article that analyzed the key reasons for The Popcorn Factory’s... 

Using a grid for your web design

The use of grids is very common in the web designing industry. While grids were initially... 

Divulging indicators that notify you to the need for redesigning the site

The latter half of 2012 was actually the time of the Web redesigning with several... 

Picture from the homepage of the Popcorn Factory, the website with the highest conversion rate in 2007.

What gave The Popcorn Factory the highest conversion rate on the internet?

In December of 2007 the Popcorn Factory had the highest conversion rate, 29.50%,... 

Screen capture from blogger.com as I edit this post.

What is a blog and do I need one?

The technology world tends to get excited about new products and new ideas, blogging... 

Feedback Form
Leads to Insight