Some useful tools for web design and analytics


usertesting.com

Site Review: Get quick feedback on your website with UserTesting.com

Watching users stumble through your website is an uncomfortable but eye opening experience. UserTesting.com... 

Understand Google Adwords

How does Google AdWords work? Ad position

Google has published an excellent video explaining how Google AdWords works and gives... 

1st visit. 2nd visit. 3rd visit. 4th visit. 5th visit. 6th visit.

Repeat site visits – a critical goal for a successful website

What data should I track for my website to see if I’m doing well? What indicators... 


Tips & tricks to increase traffic


The website of mid-town lunch. This company is generating $1,000 per month as of December 26th, 2007.

Increase Site Traffic By Giving Customers a Reason to Visit Your Site Frequently

Summary: To increase site traffic, post entertaining or educational content (whichever is appropriate... 

Surprised smiley face. Loss of sales and frustration results when your website does not answer questions.

To increase website traffic and sales, answer customer questions

Do you hate a pushy salesman that doesn’t listen to your questions? Like a... 

An image of two kids sharing an ice cream cone can teach us a lesson about sharing expertise on our website to grow business.

How Can Freely Sharing Articles You Author Help You Build Business?

Summary: Customers ignore advertisements because advertisements saturate our lives... 


Sales strategies and your website


Is your website well organized for your customers?

Common Question: How can I get more visitors to purchase from my website?

This article will help you understand that to increase sales on your website you need to: be found, generate... 

Top ten websites by conversion rate in December 2007.

What is a good website conversion rate?

The best retail websites have a double digit conversion rate. If you are a retail... 

Picture of an example chart analyzing your company's website conversion rate versus the competitor's.

How can I analyze the reasons for a low conversion rate?

Summary: The past two articles have emphasized the importance of product mix in determining... 


Some questions you may ask


overview of Clicktale, a tool to track your visitors

Common questions: can websites see who visits them?

Yes. Clicktale.com provides a service that allows you to watch users as they navigate your website. With... 

Woman stands in front a store deciding whether to enter.

How to keep visitors from leaving your site?

How is your homepage like the window of the store in the picture above? 60-80% of... 

Map of various advertising methods.

Readers ask: how do I advertise my website?

Here are 7 ideas that will show you how to advertise your website to get more traffic.... 


Do you want to know more about us, web design, internet marketing and website optimization?


picture quality and site conversion

Review: How Can Picture Quality Affect Your Site Conversion Rate?

Summary: Picture quality implies product quality. Low quality pictures will decrease your site’s... 

ten web design mistakes

What are the worst mistakes you can make on your website?

Jakob Nielsen, one of the world’s top website usability experts, does an annual... 

Screenshot of the homepage of The Popcorn Factory's website.

Great Product Selection Trumps Elegant Website Design. Re-emphasized lessons from The Popcorn Factory

Summary: The other day I wrote an article that analyzed the key reasons for The Popcorn... 

Inbound link expert Debra Mastaler and her company Alliance-Link

Guest Interview: Use Links to Increase Your Search Engine Traffic

Debra Mastaler helps companies increase their search engine traffic by showing them... 

Social networking companies to gain exposure for your website

How Can You Get Free Website Promotion For Your Website?

Social networking sites are great sources for free website promotion and great tools... 

Feedback Form
Leads to Insight